Sunday, April 1, 2012

INNOVATION IS ABOUT ARGUING....NOT BRAINSTORMING!!

How to argue productively?  Conduct deliberative discourse. 

Interesting idea.  I noticed this concept in a recent article in Fast Company by Daniel Sobol. 

Here is an excerpt:  

we use deliberative discourse--or what we fondly call “Argue. Discuss. Argue. Discuss.” Deliberative discourse was originally articulated in Aristotle’s Rhetoric. It refers to participative and collaborative (but not critique-free) communication. Multiple positions and views are expressed with a shared understanding that everyone is focused on a common goal. There is no hierarchy. It’s not debate because there are no opposing sides trying to “win.” Rather, it’s about working together to solve a problem and create new ideas.
So we argue. And discuss. And argue. A lot. But our process is far from freeform yelling.

Here are five key rules of engagement that we’ve found to yield fruitful sessions and ultimately lead to meaningful ideas.

  1.  No Hierarchy

  2.  Say No,  because

  3.  Diverse perspectives

  4.  Focus on a common goal

  5.  Keep it fun

Read the full article   here   

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