The Real Reason David beats Goliath

In one of Malcolm Gladwell's recent books he explores some key lessons from the well known story of David vs Goliath.  It's about underdogs, misfits, and the art of battling giants.

There are actually some insightful lessons that apply to the business world and entrepreneurs.  It portrays the advantage of nimble upstarts, or smaller firms who recognize the importance of agility and speed vs large, well capitalized, and slower competitors.

An advantage, he describes of entrepreneurs is the concept of being disagreeable.  Meaning that they don't require social approval of peers to expand an idea or product/service.

Here is an interesting article from Inc Magazine of an interview with Gladwell.  He explains some of these important concepts.

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Could they help your business?   I believe it provides value.