In a previous Blog, I mentioned the first marketing battle....the battle of the Mind. i.e. your ideas & concepts need to be remembered by your audience. You must break through the clutter...lots of it.
So, how might you do this? I just read a highly practical book which provides some tips to help you "Stick." It is by Chip & Dan Heath and aptly titled: Made to Stick - Why Some Ideas Survive & Others Die.
The key concepts include being:
Simple
Unexpected
Concrete
Credible
Emotional
A Story
So, if you want to quack like a duck....walk like a duck....look like a duck...but better yet, have your IDEAS stick like Duct Tape.....read this book to learn how!!
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